How the EU’s new packaging law (PPWR) impacts your business.

The European Union’s Packaging and Packaging Waste Regulation (PPWR) is set to transform the packaging landscape. Replacing the 1994 Packaging Directive, the PPWR introduces stringent requirements aimed at reducing packaging waste and promoting a circular economy.

Key objectives of the PPWR include:​

• Harmonized Rules Across the EU: Transitioning from a directive to a regulation to ensure uniform implementation across member states.​
• Design for Recyclability: By 2030, only recyclable packaging will be permitted in the EU market.​
• Waste Minimization: Mandating reductions in packaging waste by weight and volume, and encouraging more efficient packaging designs.​
• Minimum Recycled Content: Setting targets for recycled content in plastic packaging, such as 30% for single-use beverage bottles by 2030.​
• Standardized labeling: Implement harmonized labels to inform consumers about recyclability and proper disposal.

These changes will impact stakeholders across the packaging value chain, from raw material suppliers to brand owners and retailers .​

Abriso Jiffy’s Commitment to Sustainable Packaging

At Abriso Jiffy, we’re here to help you meet the challenges of the new EU Packaging and Packaging Waste Regulation (PPWR). We offer a wide range of sustainable packaging solutions tailored to support your compliance and sustainability goals:​

• Recycled and Recyclable Materials: We prioritize the use of materials that meet or exceed PPWR’s recycled content requirements, ensuring compliance and environmental responsibility.​
• Innovative Products:
  • Our RENEW product line features packaging made with up to 80% recycled content, fully recyclable and certified to meet EU standards.
  • Ocean Green Profiles are produced from 100% recycled LDPE.
  • Ocean Green Bubble contains at least 70% recycled LDPE.
  • TAP Comebag® Brown Bubble Mailers are made from up to 100% recycled fibers—offering both performance and sustainability.

• Our Circular Economy Commitment means we reuse production waste to achieve a 100% recycling rate within our manufacturing process.

By partnering with us, you can confidently navigate the PPWR requirements while making real progress toward your environmental goals.

Combating Greenwashing: Transparency and Certification

In an era where greenwashing is a growing concern, Abriso Jiffy stands for transparency and accountability. We hold certifications such as PolyCert Europe and RecyClass, which validate the recyclability and recycled content of our products. These are based on EN15343:2007 & EN14021:2016. These certifications provide our clients with confidence in the sustainability claims associated with our packaging solutions. Furthermore, we are partnering with Kiwa to calculate the carbon footprint on plant level, to devise a plant-specific plan to lower this.

Looking Ahead

The PPWR represents a significant shift towards sustainable packaging practices within the EU. While the regulations pose challenges, they also offer opportunities for businesses to innovate and lead in environmental stewardship. Abriso Jiffy is here to guide and support our clients through this transition, offering expertise, innovative solutions, and a commitment to sustainability.​

For more detailed information, you can access our webinar presentation and recording here: add link to the webinar recording For more information about our RENEW program: